Write Coaching Sales Letter


At this point, you should have completed the design of your coaching program, and if you already have a list, you should have begun to start selling it over the phone.

If you do NOT have a list yet - that will be the next step we begin working on (after this lesson).

Now, in addition to talking with people personally about coaching, you should also have a coaching sales letter.

The instructions for writing your coaching sales letter are identical to writing your product sales letter, so the lesson below is the same. However, I suggest re-listening to each part of this lesson as you write your coaching sales letter, as you will get new and different insights as a result of applying this lesson to a coaching sales letter instead of a product sales letter.

Note: It may be tempting to you to skip this step, especially if you don't have a list yet. Please heed my warning: if you skip this step at this time, it will slow your progress the next few months.

You see, the next major step in working with me is going to be to begin driving qualified traffic, and build a list to sell to. If you DON'T have a coaching sales letter and of course your product sales letter, then when someone joins your list, they won't buy anything. And frankly, what's the point of building a list if you don't have something for the subscribers to buy and enroll in? Sure, you are relationship building - but there are 2 parts to your relationship building: 1) to build the relationship 2) to provide trainings to your subscribers THAT THEY PAY FOR. And without a product and a coaching program, there won't be any way to monetize your list. So you must have this in place first.

Take action, write your coaching sales letter this week!

Your next step is to write your sales letter:

Quick Sales Letter

Use the exact instructions in that teaching to create your sales letter -

As usual - send it to me after you have written it for additional ideas or critique...

For additional ideas, you can listen to some or all of the following trainings (but these are NOT necessary, so if you are short on time, just use the above training - you can literally write your entire sales letter in a couple of sittings using the above training)

Initial Core Training

EavesDrop on Me and a Client Discussing His Sales Letter

Quick Sales Letter