Write Email Campaign Intro (Part 0)

Your next step is to write an email campaign that does 3 things:

1) Builds trust and credibility

2) Builds value for you and your brand

3) Sells your training

This will occur in 3 phases:

1) Building credibility by writing credibility emails

2) Building trust by writing interactive emails

3) Making sales by writing sales-based emails

There are 2 primary methods you can use to write your email campaign.

The first is to learn to write each of the above types of emails, then write a campaign using all of those methods.

The second is to start from scratch, communicating with initial subscribers and determining from them exactly what your campaign needs.

The advantage to the second method is that your email campaign is more closely matched to what your subscribers need and will respond to, instead of what you think they need. The disadvantage is that it takes more time, because you will need to communicate with your first few hundred subscribers to determine what they need.

So if you are in a hurry, and want to just get a strong campaign in right away, then write the campaign using the first method - which I teach in the next 5 lessons sequentially.

But if you can take the time to get to know your subscribers and ultimately build a stronger campaign, then start with this training:

How to Write Your Email Campaign From Scratch

With that training, you could create your entire campaign from scratch, without writing any emails in advance.

In the next 5 lessons, I'm going to show you the various types of emails you can write and how to write them. There may be some instructions on the download pages for writing out a full campaign based on that particular type of email.

Which you can do. But you don't need to, if you are going to create your campaign in a live fashion, based on the responses of your subscribers.

Or you can write some of it ahead and alter it as you get feedback from subscribers.

Now, I know that there is some ambiguity in how I am suggesting you write your campaign, because there is not a "one size fits all" method that is best. So I'm giving you as much of the "how to" but you sort of have to decide how you want to do it yourself - writing live as you get subscribers or writing the entire campaign ahead of time - or, and this is where it gets ambiguous - somewhere in between!

You can listen to this training which will explain how all the "sections" of the training in the next 5 lessons will come together in your email campaign:

Email Layering Concept